Unified capture
Every source recorded with its origin and campaign attached.
Lead Management
Every Lead Captured, Qualified and Followed Up
We build the layer between your marketing and your sales team: capture from every channel, automatic qualification, correct routing and follow-up that does not depend on memory.
Capture, organize, qualify and follow up with leads automatically.
System flow
- Lead
- Capture
- Qualify
- Assign
- Follow-Up
- Opportunity
The problem
Leads Are Not Lost to Competitors — They Are Lost to Process
- Enquiries arrive across channels with no single point of capture
- There is no consistent definition of a qualified lead
- Routing depends on whoever happens to see the message first
- Follow-up stops after one attempt
The approach
One Pipeline From First Contact to Owned Opportunity
We consolidate capture, apply qualification rules, assign an owner and trigger a follow-up cadence — with the CRM updated automatically at each step.
How the pieces connect
- Lead
- Capture
- Qualify
- Assign
- Follow-Up
- Opportunity
- Sales teams losing leads between marketing handoff and first contact
- Businesses with several service lines needing different qualification paths
- Teams that need proof of which channels deserve more budget
How it works
Delivering Lead Management
- 01
Channel consolidation
Forms, ads, calls, chat and messaging feed one capture point.
- 02
Qualification model
We define, with your team, what actually makes a lead worth sales time.
- 03
Routing rules
Ownership assigned by territory, service line, value or availability.
- 04
Follow-up cadence
Multi-step, multi-channel sequences that stop when a human replies.
Capabilities
What the system includes
Every build is scoped to your business — these are the components most commonly included.
Duplicate handling
Repeat enquiries merged instead of creating parallel records.
Automatic scoring
Qualification applied consistently before human review.
SLA alerts
Escalation when a lead is not actioned within an agreed window.
Pipeline hygiene
Stages updated by system events rather than manual data entry.
Source reporting
Clear view of which channels produce real opportunities.
What we deliver
What the Lead System Handles
Every enquiry captured, scored, routed and followed up without depending on memory.
Unified capture
Website, Google profile, ads, WhatsApp and phone enquiries land in one pipeline.
Missed-call rescue
Unanswered calls trigger an instant text back with a booking link.
Scoring & prioritisation
Urgency, service type and value decide who gets called first.
Routing rules
Assignment by suburb, skill, van availability or on-call roster.
Follow-up sequences
Multi-touch chase for quotes that have not been accepted.
Pipeline reporting
Where leads stall, by source and by team member.
Samples
Sample Pipelines
Lead flows configured for high-urgency local services.
System view
Plumbing
Enquiry → Scored → Assigned → Booked
Burst-pipe enquiries jump the queue and ring the on-call plumber directly; routine quotes enter a nurture track.
- Urgency detected on intake
- Emergency → direct call to on-call
- Routine → quote + 5-touch follow-up
- Lost leads
- -64%
- Response time
- Under 2 min
- Quote follow-up
- Automatic
9:41100%
AC & fridge repair
Missed Call → Text Back
Any unanswered call receives an immediate SMS offering a booking slot, converting after-hours ringing into jobs.
- Instant SMS on missed call
- Booking link in message
- Escalates if no reply in 30 min
- Recovered calls
- 41%
- After-hours capture
- Enabled
- Setup
- Days
Illustrative examples of the systems we build. Figures show the target outcomes these builds are designed around, not claims about a specific named client.
Process
From manual processes to automated systems
- 01
Discover
We understand your business, workflows, bottlenecks and goals.
- 02
Design
We map the processes that can be automated and design the system architecture.
- 03
Build
We develop and connect your automation, AI, CRM and marketing systems.
- 04
Optimize
We monitor the system and continuously improve the workflows.
FAQ
Lead Management questions
Build Your Lead Management System
Start with an audit. We will map what can be automated in your business and what it would take to deliver it.