One capture point
All three channels were routed into a single intake with a consistent set of fields: job type, location, urgency and preferred contact method.
Home Services
Every Enquiry Answered in Under a Minute
Ads, web forms and WhatsApp enquiries were landing in three unconnected places. We built one capture-and-routing system with instant qualification and automated quote follow-up.
- Client
- Home services company (Lahore, 14 field staff)
- Scope
- Lead Management, Conversational AI, CRM & Inbox Automation
- Timeline
- Live in 3 weeks, refined over the following month
Jobs Were Lost to Response Time, Not Price
The team was competitive on quoting but slow to reply. Enquiries arrived across Meta ads, the website form and WhatsApp, and each channel was checked by a different person whenever they had a free moment.
- Evening and weekend enquiries were often answered the next working day
- No single record of which enquiries had been quoted
- Quote follow-up depended on someone remembering to chase
- No reliable way to tell which ad set produced booked jobs
System Flow
- Ad / Form / WhatsApp
- Unified Intake
- AI Qualification
- Estimator
- Quote Follow-Up
Stack
- Meta Lead Ads
- WhatsApp Business API
- CRM
- Workflow automation
- AI first response
Approach
What We Built
Instant qualifying reply
An AI first responder acknowledges the enquiry within seconds, asks the two or three questions the estimator always asks, and flags out-of-area jobs before anyone spends time on them.
Routing and ownership
Qualified enquiries are assigned to an estimator by area, with an escalation if the lead is not actioned inside the agreed window.
Quote follow-up sequence
Once a quote is sent, a timed WhatsApp and email sequence runs automatically until the customer replies or the job is marked closed.
Outcome
What Changed
Reported as observed operational change. We do not publish figures we cannot stand behind.
- First response
- Under 1 minute
Automated acknowledgement and qualification on every channel, including out of hours.
- Follow-up coverage
- 100% of quotes
Every sent quote now enters a follow-up sequence instead of relying on memory.
- Manual admin
- Reduced daily
Enquiry logging and channel checking were removed from the coordinator's routine.
More case studies
Other Systems We've Built
Real Estate
Long-Cycle Buyers Kept Warm Without Manual Chasing
High enquiry volume and long buying cycles meant most leads went cold. We built routing by budget and area, plus a nurture system that re-engages buyers when matching listings appear.
E-commerce
AI Handling Pre-Sale and Order-Status Conversations
Sizing, shipping and where-is-my-order questions filled the support inbox. We connected an AI responder to live store data with clean handoff rules for anything sensitive.
Healthcare
Booking, Reminders and Intake Off the Front Desk
The reception phone was the bottleneck for the whole clinic. We automated booking, confirmation, reminders and structured intake while leaving all clinical judgement with staff.
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